Length: 60 minutes

Description:

Based on David’s hugely popular TEDx talk ”The magical science of storytelling”, he takes on a journey, or actually several journeys making us feel the power and the progression of strategic storytelling. The seminar will give you insights to the power of storytelling, practical and simple techniques on how to enhance your stories and most amazing of all, how specific stories change our biochemistry.

Our brain is created, or rather completely optimized, for storytelling. With new studies literally pouring down around the topic we are now able to pinpoint, at a neurological, psychological and biological level, exactly why storytelling is so powerful and how to use it effectively to persuade, either with the purpose of selling, convincing or teaching someone something.

In this lecture, you will experience the effects of good storytelling, but most importantly, you will gain a deeper understanding of why and how storytelling works. Just like all our other lectures, we will introduce several practical techniques and tools, in order for you to be able to deliver a story that sells, are convincing and creates memories within the listeners brain. The lecture is practical, useful and entertaining.

Target group:

The lecture is aimed at sellers, trainers, leaders and basically anyone with a job benefitting from being convincing and memorable will primarily gain use of the lecture. The lecture is entertaining.

Content:

  • The brain on storytelling
  • Which hormones storytelling triggers and their differentiating psychological effects
  • Effective Storytelling techniques — the world’s most effective communication tool
  • Simple and effective techniques to enhance your stories.
  • Stories of inspiration and practical tips
  • 1 storytelling exercise for the participants (only 60 minutes)

Number of participants:

No restriction

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