Ever since the famous "Eat Popcorn" experiment of 1957 was exposed as a fake, a great deal of doubt has been cast on the whole idea of subliminal programming. And understandably so. But more recent studies have started to show the opposite.
In one of them, women who had been subliminally exposed to a particular brand went on to judge that brand as better, again and again. And here is the part we already knew from earlier research: the more times we are exposed to a brand, the greater the chance we come to accept it as something positive. Astonishingly, that holds true even when the exposures themselves are negative. Sheer familiarity does a quiet, powerful work on us.
So, my friends, here is the takeaway. Every single small, potential exposure of your brand adds up, and in the end it makes a big difference. Think subliminally. (If you want to dig deeper, Roger Dooley wrote about the unconscious side of branding for Forbes, and it is well worth your time.)
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This is a short piece from David's knowledge bank. To go deeper, the best places are a keynote, a course, or one to one coaching.